Most Popular K-Pop Artists in India, US, UK, Japan, Thailand, and More Revealed in Global Hallyu Survey 2024

Introduction to the Global Hallyu Survey 2024

The Global Hallyu Survey 2024 serves as a comprehensive assessment of the worldwide impact and reach of Korean pop culture, particularly focusing on K-pop artists. Conducted by the Korea Foundation for International Cultural Exchange (KOFICE) in collaboration with various international partners, this survey aims to gauge the popularity of K-pop artists across different countries. The methodology involves a combination of online questionnaires and social media analytics, ensuring a broad and diverse data set that accurately reflects global preferences.

The primary purpose of the Global Hallyu Survey is to understand the shifting dynamics of the K-pop industry and its influence on various international markets. By identifying which artists are gaining traction in specific regions, the survey provides invaluable insights for record labels, marketing teams, and artists themselves. This information is crucial for strategizing international tours, album promotions, and merchandise distribution, ultimately enhancing the global footprint of K-pop.

Moreover, the data gathered from the survey is significant for fan communities and cultural researchers. It highlights the cultural exchange facilitated by K-pop, illustrating how music transcends national boundaries and fosters a sense of global unity. The survey’s findings also contribute to academic research, providing a rich source of data for studies on global pop culture trends and the socio-economic impact of the Korean Wave.

In essence, the Global Hallyu Survey 2024 is a pivotal tool in understanding the ever-evolving landscape of K-pop. It not only tracks the popularity of artists but also sheds light on the broader implications of this cultural phenomenon. The survey underscores the importance of K-pop as a global cultural force, influencing not just the music industry but also fashion, language, and lifestyle trends worldwide.

K-Pop’s Rising Influence in India

K-pop, the global phenomenon originating from South Korea, has seen a meteoric rise in India over the past few years. This surge in popularity is largely attributed to the powerful combination of catchy music, vibrant aesthetics, and meticulously choreographed performances. In India, the appeal of K-pop extends across various demographics, with fans passionately following their favorite artists and groups.

Among the top K-pop artists who have captured the hearts of Indian fans are BTS, BLACKPINK, EXO, and TWICE. These groups have not only dominated music charts but have also established a substantial presence on social media platforms like Twitter, Instagram, and YouTube. Indian fans, known for their enthusiasm, contribute significantly to the viewership and engagement metrics, helping these artists achieve global milestones.

Social media has played a pivotal role in the proliferation of K-pop in India. Platforms such as Twitter and Instagram serve as hubs for fan interactions, where Indian fans actively participate in trending activities, streaming marathons, and online voting for their favorite idols. The establishment of local fan clubs has further strengthened the bond between Indian fans and K-pop artists. These fan clubs often organize events, streaming parties, and charity drives, fostering a sense of community among K-pop enthusiasts.

Cultural events and collaborations have also contributed to the growing influence of K-pop in India. Notable among these are the K-pop concerts and fan meets that have taken place in major Indian cities. For instance, the K-pop group IN2IT toured India in 2019, performing in cities like Delhi and Mumbai to sold-out crowds. Additionally, collaborations between Indian and Korean artists, such as the song “Any Song” by Zico featuring Indian dancer Shantanu Maheshwari, have further cemented K-pop’s place in the Indian entertainment landscape.

In summary, the rise of K-pop in India is fueled by a combination of social media engagement, vibrant local fan clubs, and impactful cultural events. As the Hallyu wave continues to sweep across the globe, India’s passionate fanbase remains a crucial pillar supporting the global success of K-pop artists.

K-Pop Sensations in the United States

The United States has witnessed a significant rise in the popularity of K-pop, with several artists and groups making a substantial impact on the American music scene. According to the Global Hallyu Survey 2024, BTS remains one of the most popular K-pop groups in the US, consistently dominating charts and winning prestigious awards. Other groups such as BLACKPINK and TWICE have also garnered considerable attention, thanks to their high-profile performances and collaborations with American artists.

One of the key moments that underscored the influence of K-pop in the US was BTS’s historic performance at the Grammy Awards. This milestone not only highlighted the group’s global appeal but also marked a significant achievement for K-pop on an international stage. Additionally, BLACKPINK’s performance at Coachella was a pivotal moment, showcasing the genre’s crossover appeal to a diverse American audience.

The role of streaming platforms and social media cannot be understated in the promotion and proliferation of K-pop in the US. Platforms such as YouTube, Spotify, and Apple Music have made it easier for American fans to access and enjoy K-pop music. YouTube, in particular, has been instrumental, with music videos by BTS, BLACKPINK, and other artists amassing billions of views, thus amplifying their reach and influence.

Social media platforms like Twitter, Instagram, and TikTok have also played a crucial role in K-pop’s rise in the US. These platforms allow fans to engage with their favorite artists, participate in global fan communities, and stay updated on the latest releases and events. The virality of K-pop content on these platforms has significantly contributed to its mainstream adoption in American culture.

American media has also played a pivotal role in promoting K-pop. Coverage by major outlets such as Billboard, Rolling Stone, and The New York Times has brought K-pop into the limelight, offering extensive features, interviews, and reviews. This media attention has helped demystify the genre for American audiences, allowing them to appreciate the artistry and cultural significance of K-pop.


The UK’s K-Pop Craze

The United Kingdom has witnessed a remarkable surge in the popularity of K-pop, mirroring a global trend that sees South Korean musical acts capturing the hearts of fans worldwide. Among the top K-pop artists who have successfully carved a niche in the UK are BTS, BLACKPINK, and TWICE. These groups have amassed a dedicated fan base that eagerly anticipates their every release and public appearance.

BTS, in particular, has made significant strides in the UK. The group’s music resonates with a diverse audience, and their concerts in major cities such as London and Manchester have sold out within minutes. BLACKPINK’s appeal is also undeniable, with their high-energy performances and catchy songs making them a staple in British pop culture. Similarly, TWICE’s vibrant and upbeat tracks have earned them a loyal following.

K-pop’s influence extends beyond music, permeating various facets of British culture. Fan events, often organized by dedicated fan clubs, have become a common occurrence. These gatherings, ranging from album launch parties to dance cover competitions, allow fans to celebrate their favorite artists and foster a sense of community. Additionally, the media coverage of K-pop in the UK has grown substantially, with mainstream outlets regularly featuring news and interviews about these artists.

Concerts remain a pivotal aspect of the K-pop experience in the UK. The electrifying atmosphere of live performances, combined with the elaborate stage setups and choreography, leaves a lasting impression on attendees. This fervor is not limited to younger audiences; K-pop has transcended age groups, attracting fans from various demographics.

One unique aspect of the UK’s K-pop fandom is its inclusivity and diversity. Fans from different cultural backgrounds come together, united by their shared passion for K-pop. This melting pot of cultures adds a distinct flavor to the fandom, setting it apart from other regions. The collaborative spirit among UK fans often leads to creative projects, such as charity events and fan art exhibitions, further solidifying the impact of K-pop on British society.


Japan’s enduring affection for K-pop is evident in the immense popularity of various South Korean artists and groups within the nation. This phenomenon is rooted in a rich history of cultural exchange and mutual influence between Japan and South Korea, which has significantly contributed to the widespread acceptance and integration of K-pop into Japanese mainstream media.

One of the most beloved K-pop groups in Japan is BTS, whose concerts sell out within minutes and whose albums consistently top Japanese charts. Other groups, such as TWICE and BLACKPINK, also enjoy substantial followings, with their music frequently featured in Japanese television shows, commercials, and radio stations. These groups, known for their dynamic performances and catchy tunes, have cultivated a deep connection with Japanese fans through meticulous localization efforts, including releasing Japanese versions of their songs and engaging in extensive promotional activities within the country.

The historical and cultural ties between Japan and South Korea have played a pivotal role in facilitating K-pop’s popularity. The two countries share a long-standing tradition of cultural exchange, which has fostered a mutual appreciation for each other’s entertainment industries. This relationship was further solidified with the advent of the “Hallyu” wave in the early 2000s, which saw a surge in the popularity of South Korean drama and music in Japan. The cross-cultural appeal of K-pop is also augmented by the frequent collaborations between Japanese and Korean artists, creating a blend of styles that resonates with audiences in both nations.

Moreover, K-pop’s influence extends beyond the music industry, permeating various facets of Japanese media and entertainment. South Korean idols regularly appear in Japanese variety shows, dramas, and even movies, enhancing their visibility and endearing them further to the Japanese public. This multi-platform presence has cemented K-pop’s status as a significant cultural force in Japan, contributing to its sustained popularity and influence.

Thailand’s K-Pop Obsession

Thailand’s affinity for K-pop is undeniable, as evidenced by the recent Global Hallyu Survey 2024. The survey highlights the top K-pop artists and groups that have captured the hearts of Thai fans. Among the most beloved are BTS, BLACKPINK, and EXO, whose music and performances resonate deeply within the Thai audience. The enthusiasm for K-pop in Thailand is not just limited to these groups but extends to new and emerging artists as well, showcasing a diverse taste in K-pop culture.

The role of Thai media and the local entertainment industry in amplifying K-pop’s popularity cannot be overstated. Thai television channels frequently air K-pop music videos, variety shows, and dramas featuring K-pop idols, providing fans with continuous exposure to their favorite artists. Additionally, Thai radio stations often include K-pop tracks in their playlists, further integrating this genre into the daily lives of the Thai populace.

Local celebrities also play a significant role in promoting K-pop. Thai stars such as BamBam of GOT7 and Lisa of BLACKPINK have become global icons, bridging the cultural gap between Thailand and South Korea. Their success stories inspire many young Thais to follow K-pop closely, fostering a deeper connection with the genre.

Significant events, such as concerts and fan meetings, have also contributed immensely to K-pop’s popularity in Thailand. Major cities like Bangkok regularly host concerts featuring top K-pop acts, drawing massive crowds and creating unforgettable experiences for fans. These events not only provide fans with the opportunity to see their idols perform live but also foster a sense of community among K-pop enthusiasts.

Fan meetings, where artists interact directly with their admirers, are another crucial aspect of K-pop culture in Thailand. These events often sell out quickly, reflecting the high demand and deep-rooted passion Thai fans have for K-pop. Overall, the combination of media exposure, local celebrity influence, and major events has firmly established K-pop as a dominant cultural force in Thailand.

Other Notable Countries with Strong K-Pop Followings

In addition to the major markets of India, the US, the UK, Japan, and Thailand, the Global Hallyu Survey 2024 highlights several other countries where K-pop has garnered a substantial following. Europe, Southeast Asia, and Latin America have emerged as significant regions that contribute to the global K-pop phenomenon, each with its unique set of top artists and influential factors driving the genre’s popularity.

In Europe, countries like Germany, France, and Spain have shown a marked increase in K-pop fan bases. Groups such as BTS, BLACKPINK, and Stray Kids have a particularly strong presence, with concerts and fan meetings often selling out within minutes. The influence of social media, combined with Europe’s rich tradition of music festivals, has significantly aided in the promotion and accessibility of K-pop in this region.

Southeast Asia, already a cultural hotspot, continues to show robust support for K-pop. Countries like Indonesia, the Philippines, and Vietnam have vibrant fan communities that actively engage in K-pop-related activities. Popular groups in these countries include TWICE, EXO, and NCT. The widespread use of digital platforms and the region’s general enthusiasm for pop culture have played crucial roles in the genre’s sustained popularity.

Latin America has also emerged as a key market for K-pop, with Brazil, Mexico, and Chile leading the charge. The region’s passion for dance and music aligns perfectly with the energetic performances and catchy tunes that define K-pop. Groups such as GOT7, SEVENTEEN, and ITZY have seen substantial support from Latin American fans. The cultural affinity towards vibrant music and the successful integration of K-pop into local media outlets have further solidified its presence.

These additional countries underscore the global impact of K-pop and the diverse factors contributing to its widespread appeal. From Europe’s social media-savvy fans to Southeast Asia’s digital engagement and Latin America’s cultural resonance with K-pop’s dynamic performances, the genre continues to break barriers and create a unifying global community.

Conclusion: The Global Impact of K-Pop in 2024

The Global Hallyu Survey 2024 has provided valuable insights into the widespread and diverse appeal of K-pop across the globe. From India to Japan, and the US to Thailand, K-pop has not only cemented its presence but has also grown to become a significant cultural phenomenon. The survey indicates that K-pop artists are celebrated for their musical talent, intricate choreography, and unique fashion sense, contributing to their massive following in various countries.

In India, K-pop’s popularity has surged, with artists like BTS and BLACKPINK leading the charge. The United States and the United Kingdom have also seen a notable increase in K-pop fandom, showcasing the genre’s ability to transcend cultural barriers. In Japan, K-pop continues to thrive, bolstered by historical and cultural ties. Meanwhile, in Thailand, the genre has become a staple of the youth culture, reflecting its broad appeal across different age groups and demographics.

Looking ahead, the future of K-pop appears bright, with its potential for continued growth seemingly boundless. The genre’s ability to adapt and innovate, combined with the global connectivity offered by social media, suggests that K-pop will remain a dominant force in the music industry. Furthermore, the cross-cultural exchange fostered by K-pop has significant implications for international relations, promoting mutual understanding and appreciation among diverse populations.

The findings of the Global Hallyu Survey 2024 underscore the profound impact of K-pop on the global music industry. As K-pop continues to break records and set new trends, it not only amplifies the voices of its artists but also paves the way for greater cultural exchange. The genre’s influence extends beyond music, shaping fashion, beauty, and lifestyle trends worldwide. As such, K-pop’s role in the global cultural landscape is set to expand, promising exciting developments for fans and the industry alike.





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